Client: Tennant & Russell, LLC
Industry: Consulting
Project Scope: Logo Development, Business Card Design, Custom Powerpoint Template
Comments: The concept for the T&R logo was to create a simple mark that would represent the services of the company. As a consultant it is important to be creative but to also to know the realistic constraints of what is possible... a balance of inside the box / outside the box thinking. The “T” is a simple, geometric, sans serif font which represents “inside the box”, practical, standard practices side etc. The organic shape that creates the “R” represents the creative, problem solving side. The green square represents profitablity, and the idea that both necessary characteristics for a successful consulting firm are present at Tennant & Russell, LLC.