Client: The Erickson Group
Industry: International Business
Project Scope: Logo, Business Card, Letterhead, Envelopes, Presentation Folder
Comments: Logo reflects a sophisticated and professional image. The Erickson Group participates in unique business opportunities around the world. Since they do not provide a specific product or service, I chose to focus on their International business experience. The “EG” is designed to create the shape of the world, spread open on a map, symbolizing the small firm’s global presence. The blue and grey colors create an upscale, conservative look while the shape and font selection provides a clean, modern feel.