Client: The Lending Group, Inc.
Industry: Residential Mortgage Lender
Project Scope: Custom Playing Cards with Program Highlights
Comments: Client wanted a creative promotional gift to stand out from the rest of the industry... Most other mortgage companies were using standard letter sized sales flyers to let their brokers know what loan products they carried, and according to the sales team, most brokers either had a stack of flyers on their desk a foot high (that they never looked at) or simply treated flyers like junk mail and put them straight in the trash. I suggested that we create a custom deck of useable playing cards that featured different loan program highlights and relevant contact info on each card. This would get the message across and also guarantees a very high retention rate. The promotion was a big success. The sales team was excited about their new promotional tool and it was well recieved by their customers.